In our case it took an iconic brand (ours!), unique bottle design and branding (from Conran Studio), bespoke fragrances (from leading international fragrance house drom) and fabulous top-of-the-shop formulations, development and manufacturing know-how (from the highly experienced team at Kokomo Studio) to create our brand new Conran Bath & Body range which went on sale this month.
Not only did our range have to smell and feel good but it also had to look great too; we wanted to create something we would be proud to have on display, bottles that are beautiful objects in their own right.
Our range is inspired by the feel and forms of quintessential Kilner jars and old apothecary bottles. Robust – and elegant. The bottles look super smart and feel heavy and generous in your hand.
One of the best jobs was choosing which scents we were going to use – what does Conran smell like ? (no answers on postcards please!).
Fragrance testing has to be one of the most fun and fascinating ways to spend an hour’s meeting – and also leaves the meeting room thoroughly fragrant for the next lucky user.
Did you know in order to ‘clear your nose’ when trialling lots of different fragrances that you should smell the inside of your elbow?! So the pros tell us….
The different associations people have for smells and the sensations they can evoke in people are amazing. One opinion on an early scent idea ricocheted from ‘it reminds me of going shopping when I was a kid…’ to ‘it smells like the inside of a lovely old antique wardrobe’.
All the development team liked the scents well enough (derived from fresh green steams and and oudh wood) but what did other people think? We thought we would see what the rest of the Conran building had to say about it!
As always with any product range once the first lot are out on the shelves it’s time to start developing the next lot. This time we are looking at introducing an element of citrus and possibly a more floral note – and maybe even a little snap of aniseed. We’ll keep you posted.
The first two Conran bath and body ranges ‘1’ and ‘2’ are out now.
Available online at The Conran Shop. Starting at £12.