To mark the 100th birthday of London’s iconic Michelin House in Fulham Road, Terence and Bibendum restaurant wanted to do something a little different.
The result was a competition to find the crème de la crème of talent to design a celebratory, commemorative poster – and who better to ask than students from the Royal College of Art’s Communication Art and Design department
The winning entry would hang in Bibendum restaurant, which sits in the building, alongside its noted collection of famous original Michelin tyre advertising posters.
The three man judging panel – who had to make the tough decision – consisted of leading figures from the design world including Michael Wolff, Stephen Bayley and of course the master of Michelin, Terence himself.
The winner was 24-year-old first year student Marta Dlugolecka who wowed the judges with a celebratory “Bowler Hat” image.
Her poster will now go on permanent display in Bibendum restaurant and be available for sale from January in The Conran Shop, also located within the iconic Michelin Building.
It was clearly Terence’s favourite….
I loved Marta’s poster and it will sit perfectly alongside the other stunning Michelin posters we have in Bibendum. She has managed to capture the charm, fun and wit that to me is everything Michelin and our beautiful building stand for. It is simple and gets straight to the point, which is not as easy as it looks.
The quality of the posters submitted was outstanding, and it was very interesting talking to the students about the inspiration behind their posters. The talent on display demonstrates precisely why we should be nurturing and promoting our young talent, not stifling it. The creativity and innovation of our young designers and artists makes a huge and important contribution to the economy – and future – of this country.
Marta said : “I am just so happy they noticed my poster because the standard of the other entries was really high. Before I began designing the poster I went to look at the building which is so beautiful and not like other buildings you see. I wanted to capture the quirkiness of it in my poster whilst at the same time giving it a real feeling of energy and celebration.”
Runners up were Rachel Lillie and Patric Sandri.
From January 10th 2011 a week of celebrations commemorating Michelin House’s 100th birthday will begin.