With Christmas just around the corner we thought we would tell you a little bit more about how our fabulous Conran Christmas card 2010 came into being.
Santi Tonsukha from Studio Conran explains…
First up was Brainstorming – a truly collaborative process. Studio Conran staff – and a few others from around the Conran Group – spent an hour coming up with tons of ideas. Some are whimsical. Some are fun and exciting. Some are outrageous and over the top.
We then picked three that we thought could be achieved within the time frame and budget that we had.
The Conran world is a creative one. We thought the pencil is a great representation of who we are. Even with today’s technologies, pencil and paper are the starting tools for designers.
Also, in today’s economy, a gift that is not wasteful seems appropriate.
We started thinking about what kind of pencils we would like to give away. Coloured pencil? Round? Hexagonal? One thing we knew from the beginning is that we wanted to incorporate the Conran blue in some way. In the end we picked a blue one that was made of recycled CD cases.
We explored different materials and decided to use corrugated cardboard for packaging. What’s not to like about recycled corrugated cardboard? It’s lightweight. Protective. Affordable and Environmental-friendly.
The motif on the cardboard is inspired by grid paper that designers/architects often use. The plus shape also goes well with our positive message “Design a great 2011”
In short, we think it is a perfect little Christmas/New year gift from Conran that is thoughtful, fun, and reflects the company’s philosophy. We hope you agree….