Last Thursday, Conran Singh hosted a debate on the use of digital technology by luxury brands.
Tag Archives: Precious Pixels
“What does this button do?”
If you have enough money, you can spend the hassle out of almost anything.
Luxury hotels are well-accustomed to dealing with the outlandish requests of their well-heeled guests; travel concierge outfits offer the super rich the simplicity of a life almost totally unplanned. Why hail cabs, reserve tables or book flights, when all of these things can be done for you? Continue reading
Luxury designers have been slow to embrace digital technology, and those at the very top have been slowest of all. Super-luxe brands revel in the mechanical and the material, in burnished dials and ostrich leather sleeves. Where does digital technology fit in? Continue reading
The luxury sector treads carefully when it comes to technology. Luxury designers focus on materials – brushed aluminium and leather panels – and as such digital elements, inherently material-free, are seldom included.
Is this a missed opportunity? Can luxury products be infused with digital technology, to make them all the richer? Daljit Singh thinks so.