Pixels are forever

Last Thursday, Conran Singh hosted a debate on the use of digital technology by luxury brands.

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Conran Singh on Luxury: “What does this button do?”

Here’s the latest from Conran Singh on luxury – check out their blog for more.

“What does this button do?”

If you have enough money, you can spend the hassle out of almost anything.

Luxury hotels are well-accustomed to dealing with the outlandish requests of their well-heeled guests; travel concierge outfits offer the super rich the simplicity of a life almost totally unplanned. Why hail cabs, reserve tables or book flights, when all of these things can be done for you?

Conran Singh on Luxury: Luxury without ostrich leather

Luxury designers have been slow to embrace digital technology, and those at the very top have been slowest of all. Super-luxe brands revel in the mechanical and the material, in burnished dials and ostrich leather sleeves. Where does digital technology fit in?

Conran Singh on Luxury: Luxury + digital

The luxury sector treads carefully when it comes to technology. Luxury designers focus on materials – brushed aluminium and leather panels – and as such digital elements, inherently material-free, are seldom included.

Is this a missed opportunity? Can luxury products be infused with digital technology, to make them all the richer? Daljit Singh thinks so.