Who are we all anyway?
In these posts you can find out a little more about us…
What’s your role here at Conran?
I’m a Senior Product Designer in StudioConran.
What were you doing before you joined Conran?
I just recently moved back to London. I was working for the last 6 years in California, most recently at IDEO in San Francisco. It was a great experience and I really enjoyed the optimism in California, but missed the critical design culture of London. I headed back to London last year, and was doing a bit of freelance work for studios like Barber Osgerby before joining StudioConran. It’s really great to be back!
Where did you study?
Here in London, at the RCA. I studied industrial design but was interested in how electronic products could be designed in ways that could feel more sympathetic and delightful. So I did an internship at M.I.T.’s Media Lab in Dublin where I had a chance to explore this further. In California, this interest grew into a more commercial focus.
What do you love most about your job?
The opportunity to design objects that people will hold onto for a long time. People have the potential to invest personal meaning and value in objects over time and I am particularly interested in how technology products can move away from being throw away consumables to objects that people keep and love.
What are you interested in now?
My family is Iranian and I grew up in Canada though I’ve worked in the UK and the US. My cultural identity is complex and I am interested in how design can respond to this by merging and sculpting multiple aesthetics in ways that are both relevant to me and the products I design.
What’s the most interesting project you’ve ever worked on?
The most interesting project that I’ve worked on so far was the Olympic torch for the 2012 London Olympics. It was a once in a lifetime opportunity to work on a product that will live on for years to come.
I’m also excited about the tactile audio speakers I’ve been designing as a way to have technological products integrate with daily life, allowing them to become just as familiar as furniture.
Read more about Afshin’s work at Conran next week…