We’re big believers in the capacity of design to improve the world. Of course, all design should do this, from a coffee cup to a piece of architecture. But some designs are more virtuous than others.
The D&AD White Pencil award exists to honour the crème de la crème of virtuous design – designs submitted in response to a brief, that help make the world a better place. Appropriately enough, the awards are based around Peace One Day, the global peace day held every 21st September.
This year, the brief is to grow support for Peace One Day itself:
“Grow awareness of and engagement with, Peace Day, establishing September 21 as a global, self-sustaining, annual day of peace, when everyone can take action to end conflict in their own lives and in the lives of others.”
Peace Day is about far more than just kind words: in 2007, its potential was proven when Peace One Day led a ceasefire in Afghanistan, and 4.5 million children were vaccinated against polio.
Anyone can enter the White Pencil. Winners will prove the value of their idea by acting on it: raising as much awareness as possible in the run up to and on 21st September, and explaining how they’ve done so. There are more details here.
Daljit Singh, head of Conran Singh, is a D&AD Ambassador, and has this to say:
“The White Pencil presents a unique opportunity engage the grey matter towards good, a chance to point our collective energy and skills to do something better for society.”
Off you go!