Design by Conran to shake up the American homewares market

We’re delighted to be working with jcpenney to bring a new range of homewares to America.

Design by Conran for jcpenney

The ‘Design by Conran’ range will be exclusive to jcpenney. Part of a long-term collaboration, it will launch in 300 jcpenney stores and on jcp.com in Spring 2013.

A dedicated team from Conran & Company, led by Sir Terence Conran, will collaborate with jcpenney’s product developers to design furniture, upholstery, lighting, textiles and accessories.

Ron Johnson, CEO of jcpenney, commented on the collaboration:

“[Conran] is known for its exceptional quality, functionality and design, and jcpenney is honored to bring Conran’s signature British style to Americans at Fair and Square prices.”

We’re equally enthusiastic. As Terence put it, “it is a dream come true to make our work available to a huge and knowledgeable audience of design enthusiasts across America.”

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