Fakes: fought.

The Conran Shop launched the Get Real: Fight the Fakes campaign a few short weeks ago, in support of Michelle Ogundehin’s Equal Rights for Design e-petition.

Get Real: Fight the Fakes

It’s an issue that’s long been close to our hearts: at The Conran Shop, we sell the work of hundreds of designers; designers whose work we love. We think the second-rate copyright protection they have erstwhile enjoyed chills the climate for design in Britain. It’s also bad for consumers: fakes and copies are seldom as well-built as originals, nor do they hold their value.

Well, there’s good news: yesterday, the Government announced that UK copyright laws for designers are to be amended to be in line with those currently granted to artists, writers and musicians.

Until now, product and industrial designers have benefited from protection for only 25 years from the date at which the copyright is issued, in stark contrast to those afforded to the other creative industries, whose art is safeguarded from unauthorised copies for 70 years after the death of the original author.

As our Chairman, Terence Conran put it:

“By protecting new designs more generously, we are encouraging more investment of time and talent in British design. That will lead to more manufacturing in Britain, and that in turn will lead to more jobs – which we desperately need right now. Properly protected design can help make the UK a profitable workshop again. We have the creative talent – lets use it.”

The Conran Shop will continue to champion the protection of design classics by only working with licensed manufacturers and by informing our customer’s about the value of investing in design classics.

Let’s crack out the bubbly!

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