Conran’s Tuscan transformation…

Our internationally-acclaimed architecture and design practice Conran and Partners has been signed up to create one of the leading residential resort destinations in Tuscany.

We have unveiled our vision for the new estate in the heart of one of Europe’s most desirable locations and are now working on the masterplan to turn that vision into reality.

 The Il Ciocco estate, 40km north of Lucca and an hour from Pisa Airport, has been carefully managed by the Marcucci family since 1949. The family has a long history in the Valle del Serchio, with their pharmaceutical business establishing its headquarters here.

 An existing hotel is being refurbished, upgraded and rebranded as the Renaissance Tuscany Il Ciocco Resort & Spa. This project is expected to be completed for the summer 2012 and will see Il Ciocco become one of the leading hotel resorts in Tuscany.

Our vision emphasises the importance of the landscape of Il Ciocco and ensures the estate works as a whole. The plans will see a new community on the west-facing 700 hectare estate with around 100 houses, a potential retreat hotel on the summit of the estate, a locanda, or inn, with rooms and community and leisure facilities.

 The homes will be a mixture of renovated traditional Tuscan buildings together with new-build houses sympathetic to the surroundings. We have a great track record in the restoration of historic buildings; giving them a new sense of purpose and successfully integrating modern design into older architectural styles.

The project is being headed up by Interior Design Director Jane Lawrence and Architectural Director Nigel Lea who said:

“The vision is to transform Il Ciocco into a one of the leading hotel resorts in Tuscany, while retaining and enhancing its place in the heart of the existing community. 

Conran and Partners has a portfolio of work that gives us the experience and expertise to turn that vision into reality.

 We are a London-based design studio with an international perspective and reputation. Working closely with the Marcucci family and Knight Frank we know we can create something truly beautiful and inspiring.

 Il Ciocco will be entirely Tuscan and will appeal to people who understand the beauty and the quality of life in this region of Italy.

 But it will also bear the hallmark of the Conran design ethos which has proved so successful on large-scale mixed use developments from London to Tokyo to India and Asia.

We have spent a long time studying the countryside to inform our vision for the site and our masterplan will use the landscape, and in particular the hillside, to develop a sense of a journey through the estate from arrival at the foot of the estate to the summit.”

All that remains to be said now is when do we get to go?!



1 Comment

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One response to “Conran’s Tuscan transformation…

  1. Wow, my best compliments!! It’s a very exciting project in the most beautiful location! If the Conrad team would need support I’m a bilingual Italian designer who lives in London for years and would love to help in the project on any level : in design or even simple communication matters.
    Just drop me a line on

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