It’s all go at our furniture line Content by Conran at the moment…
January is a very busy month for buyers with various tradeshows to visit to headhunt fab new product for next year. And with both Maison Objet in full swing across the channel and the vast Interiors show at the NEC there is plenty to keep both professionals and keen amateurs inspired.
Interiors is one of the largest furniture shows in Europe – and Content by Conran are always there to showcase their newest offerings to retailers from all around the globe.
The team from Conran & Company – who work on all our Conran branded products – are involved right from the beginning of the process, helping the Content team develop new product, producing marketing materials, planning the stand and of course – bracing the arctic temperatures inside the big exhibition hall – helping to set up and style the stand ready for retailers to flock.
Holly-Anne Rolfe has been doing the show for the past 3 years….
The new products we have developed this year are looking great! We are really trying to promote our bespoke fabric option so we have had some fun with some of our iconic bestsellers – like upholstering the back of this Matador love seat in gorgeous fabric from Sanderson and swapping plain cushions on our Aspen chair for some covered in this Romo print– we love the yellow! Plus I’m really pleased with the vintage lights we’ve hired from Reclaimed Enjoyment – they work really well in the space…
It was Jess Corteen’s first year at the show but she seemed to be taking it all in her stride….
It all seems to be going pretty smoothly, apart from the fact we turned up and the floor hadn’t been painted yet! It’s fine though, we seem to be getting on really well now – everything looks great. I’ve got to paint the legs on one of our sofas bright purple now!
A definite favourite has to be our new high-sided Clifton sofa designed in a beautiful tonal palette.
Watch this space for more news….and follow the progress of the new pieces at the photoshoot for this year’s new catalogue…it’s looking good….