An excellent article by Lou Cooper in Marketing Week today talks about how brands are using design to set them apart from the competition.
In it our very own CEO Roger Mavity explains that design is not just about making things look good, but about adding value for consumers..
We try to design things in a way that radiates our basic belief that intelligent design improves quality of life. It doesn’t make a difference if it’s a well-designed store or building, it’s the fact that the design is intelligent, sensitive and creative. If that gives functionality to the user, then it’s good design, and that’s what we believe in
A prime example of that is our Boundary project in Shoreditch, designed by Conran & Partners – it’s a converted Victorian warehouse which houses three restaurants and bars, 12 hotel rooms and a bakery. As always our aim has been to make each project functional, yet exciting.
Like the cross-section image? Find out more about out our fabulous 3D visualisation team next week when they’ll be showing us more of what they can do…