Conran: High quality and made to last – true sustainability

Yesterday we came across this fabulous article by Joss Bailey who runs the Associate Parliamentary Design and Innovation Group, about Terence’s input at Friday’s Earth Awards (click here to read our post about the awards)

We’re very glad she agrees with us about what makes something sustainable.

Here’s a taster:

It is very easy to level the accusation that the Conran empire, however well-principled, caters only to the upper middle classes. The people who eat in his restaurants and shop in his shops are those who can afford both sustainability and luxury: ironic for a business built on a personal philosophy of thrift. But then the issue of over-consumption, at least in our own country, went hand in hand with the exponential growth of the middle classes – the lower echelons aspiring upwards via the accumulation of stuff. Surely Conran’s model is a much better one to aspire to? His designs are high quality made to last: his customer is not the insatiable consumer, but someone who buys an armchair for life. His products are only expensive by comparison, their price tags just reflect the true value of things (if not outsourced to a sweatshop).

Read the full article on her blog

The Associate Parliamentary Design and Innovation Group is an interest group of MPs and peers that exists to keep the cause of good design on the Parliamentary agenda. We are all in support of that.


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Filed under Sustainable Design, TERENCE CONRAN

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