Everyone’s talking about them. Have you tried them yet?
The bus beeped – I fancy as a cheery toot of bonhomie – as I calmly negotiated an intricate central London junction at rush hour. My sturdy, handsome steed was unhurried almost nonchalant.
As a chancer pedestrian, an anarchistic cyclist or a stressed, ‘Oh dear, oh dear, I’m late’ driver, the tarmac of London is the stage for many operas and dramas.
This new mode of transport (I’m giving these Boris bikes a whole new category) is a welcome addition and I wonder whether the effect of this road pacifist will be to make us all more liberal and understanding of our fellow movers?
What do you think?
Check out more of Emma’s thoughts on branding in her regular post Booty on Brands