Dear Booty Brand,
In my opinion Monsieur Bibendum, Michelin’s brand, is the best brand ever. Entirely flexible and full of humour, it always looks up to date and has done over the last century. Monsieur Bibendum has always held an emotional meaning for me. Whilst on Brands, perhaps this is the moment to express my disappointment that after working literally night and day for over a week to produce a Brand for London and finally reaching the last two, silence descended on the Mayor’s Office. Boris silent? A small leak indicated that we were the chosen design but nothing more – desperately unfair to the hardworking candle burning designers who were so excited about the project and as for the management, totally bemused by the lack of professionalism in the Mayor’s Office.