Helping Britain show off

As the pedals whir and the epées clash, all the world and his dog are eyeballing London. And whilst the focus is obviously sporting, it’s a good opportunity for everyone who contributes something or other to our fair city – whether that’s commerce, art or artisan pastries – to show off.

Britain welcomes the world

The British Business Embassy is an organised way of showing off – a platform for demonstrating the imagination and innovation of British business, and the merits of investing here. As the top brass of the world’s top companies, from Google to General Motors, convene on London, how do you go about showing off the world’s greatest city?

You show them the great things we make, of course – and that’s where Conran Contracts came in.

In the State Dining Room of the British Business Embassy, you will find two examples of Conran’s work in amongst the rococo mouldings and golden chandeliers: the Matador armchair, produced by Content by Conran, and Terence’s reimagining of the classic Chesterfield sofa.

Terence in his Matador chair

The sofa is upholstered in fabric made by another British design legend: Paul Smith.

The Paul Smith-upholstered Conran Chesterfield at the British Business Embassy

As an aside, Conran Contracts have also supplied 240 of Philippe Starck’s Masters chairs to the Royal Festival Hall for the Jubillee and Olympic festivities. Here’s hoping our design smarts will contribute to the enduring legacy of the London Games.

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