Beach chic

We’re aware we’ve been a bit window-mad lately, but we had to show you The Conran Shop’s new-look Chelsea store.

Beach Chic 1

The Conran Shop Chelsea’s new windows

Betsy Smith, Head of Visual Merchandising, has drawn on the classic British seaside resort to drag West London reluctantly into summer. Things are touch brighter than your average British seafront, though, with swatches of bubblegum paint and Chris Bracey‘s eye-catching neon artwork.

Beach Chic 2

Southend this is not.

Chris Bracey neon

Chris Bracey has worked with Tim Burton and David LaChapelle

Beach Chic 3

Roll up, roll up!

Pop over to South Kensington and have a peak, or browse the collection online. There are a few more snaps on our Facebook page, too.

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